Create Your First Boards
Once you have your profile set up, it’s important to create a few boards that you can use to attract followers. It’s extremely important to set up these first few boards correctly if you want to get a lot of followers quickly, because these boards will represent you to potential followers, and some key algorithms kick in based on these boards.
Here are some tips for creating your first boards:
Cover Photo – Always set each board’s cover picture to the most attractive picture you have pinned in that board. Pinterest will automatically set the cover photo to the first one you pin, but you can change it by visiting the board, clicking “Edit Board” and then clicking the “Change” button beside Cover. Then use the arrows to navigate until you find the one you want to use.
Board Keywords –Be sure you use keywords in your board-names, because this is one of the most powerful ways you can be found on Pinterest. Some people never follow entire profiles, only individual boards, so you want those boards to be easy to find! If you want to figure out what to name your board, just plug your main concept into Pinterest’s search to see what comes up. For example, if you’re creating a board with articles about blogging, put “blogging” into the search. This will come up with terms like “blogging for beginners” and “blogging tips”.
Killer Content –Your first boards should pin only the most interesting, ‘re-pinnable’ content, because the Pinterest algorithm will present your profile to more people based on how many of your pins get re-pinned by other users. If you pin a whole bunch of content without taking into account how many people might re-pin it, you’re shooting yourself in the foot! Be sure you check each thing you pin initially to see how many users have already re-pinned it. This is a good indicator of whether they will re-pin it when you post it.
Check Before Pinning –Always check links before pinning content, as spammers will often take a popular image and change the URL to point to a spam page. If you pin this, not only are you going to alienate potential followers, but you’ll risk your account being associated with spam. Just click the picture to visit the link before you pin the image to be sure it leads to the right destination
Pin Others’ Content –Do NOT just pin your own content and nothing else. This will frustrate people and you’ll find it very difficult to get followers. They’ll think you’re a spammer. Instead, post about 10% to 20% your own content, and the rest should be other people’s content. Just keep in mind that your own content may not be re-pinned as often, so you might want to stick solely to other people’s content in the beginning.
It will also pay to remember that whilst other social platforms also allow posting of images, with Pinterest you have the added advantage of categorizing your images into various “boards.” This gives followers the opportunity to hone in more specifically on their chosen interest. If you’re an organization with many products and styles, the platform gives you ways to narrow things down for your potential customers.
By creating a site that asks people to share images of a selected topic, and to offer an incentive for posting, such as a prize or coupon, you have the ability to draw interest for your brand or organization. You can encourage people to create a board based on their favorite images from your site, and then broadcast that whoever gets the most pins and re-pins, wins.
Pinterest has another purpose for those who spend a lot of time online and need some place to file away all their great ideas for later use. Whether you’re an educator, marketing expert or photographer, the ability to add items you admire to your boards allows you organization ideas on-the-fly, with little fuss. They’ll be readily accessible when you need to retrieve them. On top of that, you have social features working in the background; posting ideas on your board means that even while you’ve left your boards idle, you may have others repost those images, or share even more images with you that pertain to that topic.
Pinterest also has potential for educators. Think about the traditional yearbook that students spend the whole year agonizing over — which is really a collection of memorable photos with some captions included. If you’re a journalism teacher, yearbook adviser or other type of educator, you could use Pinterest as a forum for student collaboration.
Alternatively, if you’re in charge of a student newspaper, Pinterest could be an online extension of the newspaper’s brand. For photography students, you could create a board for students to share photos or images that pertain to a certain theme. As a general rule, ensure that your pins give credit where credit is due by “pinning” from the original site, as opposed to just using Google Images.