Maximise Your Outreach / Twitter & SEO

Filed in Twitter by on December 6, 2016 0 Comments

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WordPress is a very powerful piece of software that you can not only use for blogs but is useful for pretty much any type of website you can think of. More and more marketers are moving their operations to WordPress because it is a much more hands free operation and has some very powerful features.

One that is of interest to us here is it can be easily integrated with Twitter.

You can add new functionality to WordPress through what is known as a plugin. This is a small software tool written by a WordPress user or marketer that extends the functionality of WordPress and adds new features or improves existing ones.

There are thousands of different plugins available, but there are around 60 that are related to Twitter. They all do similar things in allowing Twitter and WordPress to interact with each other.

The screenshot on the next page shows just some of the available plugins.

When looking for a plugin to use you need to look at the rating. Don’t just look at the rating, hold your mouse over the rating to see how many ratings it has had.

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It is much better to have a slightly lower rating and a high number of ratings than a rating of 5 based on 1 rating.

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As you can see from the above picture there are a lot of different plugins. Which you will choose will depend on your needs.

Do you need something that posts your WordPress posts in Twitter?

Do you need something that will take your Tweets and post them in WordPress?Or do you want something that will just display your Tweets in the sidebar of WordPress?

There is no right or wrong answer here. It is entirely up to you how you want to use this functionality.If you are stuck for which is best then Twitter Tools or Twitter for WordPress are both good plugins.

To add a plugin to your WordPress blog all you need to do is select Add New from the Plugin menu within your WordPress administration panel.

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Then in the search box all you need to do is type in Twitter and all the Twitter related plugins will appear.

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Each plugin will require some configuration but this varies from plugin to plugin. None of them are difficult to configure as they usually contain easy to follow instructions and are extremely user-friendly. All they normally require is your Twitter user name and password.

Once you have your plugin installed and configured you will be have your Twitter account and your WordPress integrated.

Twitter & SEO

You are not just limited to using Twitter for communicating with your followers. Twitter.com, like every other website gets indexed by the search engine spiders, looking for fresh food.

This is potentially incredibly valuable for you.

If you have a website that you want indexing quickly, then Twitter.com is a great way of getting it indexed. If you put links to your website in your Tweets then you will find that the search engines will follow them to see what is on the other end.

This means that you need to announce your websites in your Tweets so that they get the attention from the search engines.

There is a downside to this. If your followers consist of some of your competitors and rivals in your niche then they will be able to see exactly what products and services you have in your portfolio.

This could potentially open you up to being copied and gaining competition you weren’t perhaps counting on.

A possible answer to this is to have a different Twitter account with no followers in order to “announce” your websites to get the SEO benefits.

And remember, when posting URL’s to Twitter, post the full URL in your Tweet (**Note; see below). You then need to include some of your keywords around the Tweet. Make sure you write as naturally as possible to keep the Twitter search engines happy.

Make a few posts before and after your URL post that are related to that URL and include keywords. This takes advantage of what is known as Latent Semantic Indexing (LSI) which looks for related keywords around a link to see how relevant the link is for the keywords.

** There are definitely two schools of thought when it comes to posting URL’s, and obviously to keep your Tweets shorter is can be advisable to shorten the URL with easy online tools such as;

http://ow.ly/url/shorten-url

http://is.gd/

http://goo.gl/

https://bitly.com/

I have used both full and shortened URL’s and to be honest do not see a great deal of difference.

Mark Hartfree is an Author, prolific
Blog writer, World Traveller and Online
Entrepreneur who divides his time between
the UK, South America & the Costa Blanca
Coastline in Spain.
His spare time is taken up between his
children and volunteering for local charities.

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