Tips And Tricks
Here’s some tips, tricks and golden nuggets that I would like to pass on to you free as a follower of my blog. These are just my personal findings that will hopefully assist you on your quest – I can only say that they all worked for me in the early days.
- Try and find a direction / market that you want to target as soon as possible – do your homework and research and decide on a way forward BEFORE you start investing in websites etc.
- Start a blog at the earliest opportunity (see tip above) – this was something that I did not accomplish for some months and wished I had started it earlier.
- Make sure you are building your email list from day one (It’s All About the List!) – create a free offer (information PDF, cheat sheet, how to do list, etc.) and capture their email address via an autoresponder (see separate article).
- Write great content for you blog or website, but publish to ezinearticles FIRST – they require unique and unpublished content to approve for their website (EzineArticles is an article directory that accepts unpaid submissions from authors, in exchange for links to the authors’ websites and visibility for their work – great for back link building and SEO).
- Make sure your website is optimized for mobiles and tablets – more people view browsers on their phone rather than a PC.
- Try not to get too bogged down with affiliate marketing / niche marketing in the early stages – research and learn maybe but stay on path.
- Always use Targeted Keywords in your ads – try and use some in your headline and the main body of the text (this will help your promotion show up in search results – see Resources Tab for Keyword Tools).
- Always make sure you are giving VALUE to your customers every time – Answering their needs and giving benefit to build a strong and trusting relationship (and by this I mean do NOT send some old ‘rinsed and repeated’ PDF you found on the internet, be bold, be original and do your research – it’s easier than you think.
- Always give a strong ‘call to action’ – (i.e. click HERE, watch video NOW, FREE download etc.) on every ad / promo / email that you create.
- Post to Pinterest and Instagram – If you are selling a highly visual product or service, say you are in the bridal or food business, you should be regularly posting images on Pinterest and/or Instagram. Posting is free and both platforms have large followings, particularly among women.
- Try PPC (Pay-per-Click) advertising/Google AdWords – PPC ads can be a cost efficient way to dip your toe into the online marketing world and use your marketing dollars to specifically target the regions and terms that relate most to your business.
- Conduct webinars – Use webinars to build your list and generate leads, Webinars are more interactive and keep the attention of leads or potential clients.Just make sure your webinar is content rich, with relevant content (that is content relevant to the target audience), well organized and hosted by someone with experience conducting or running a webinar.
- Brand Yourself – Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Acquiring a domain name has a fee involved, but using a hosting service is very affordable even for the smallest budgets.
- Blog at least twice a week – Blogging twice a week is the least amount if you want to start seeing things happen. But remember to be patient – it takes time – and don’t you dare start blogging without a plan. Decide on a few keywords to use, and plan out your topics at least a month in advance. That way, when you sit down to actually write, you’ll know exactly where to start.
- Make sure your website is mobile-ready – More and more people are turning to mobile devices like their phones or tablets and not even worrying about owning a PC anymore. Mobile is the new frontier. Do yourself a favor and first make sure your website is mobile-friendly, then consider if mobile advertising would work for your internet marketing strategy.
- You don’t have to use every Social Channel – Pick one or two social networks that work best for your business and your industry and focus your social energy there. Choose from the bigwigs – Facebook, Twitter, LinkedIn, Google+, or even Pinterest. Your customers ARE on social networks and you CAN reach them with the right internet marketing strategy in place.
- Content is still King – While more brands are resorting to visuals to get customers engaged, content is still where is at. Developing quality content should be seen as a priority for any company, regardless of industry. Content marketing provides information to current (and potential) customers in order to build trust, develop the brand and ensure your brand is considered an expert in a specific subject matter.
- Give Google a Break – Instead of getting frustrated, remember two things: first focus your strategy targeting your business personas, then develop an SEO strategy. Or in simple terms,give Google what it wants. Ultimately, it’s just trying to give people accurate results based on what they type into the search bar. It’s up to you as a business to do relevant research – or hire an agency to do it for you – to learn the requirements Google sets to give your target customers accurate results that include your business.
- Twitter – retweet and engage – Don’t just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market. Retweet their tweets and add your thoughts. Respond to tweets that aren’t directed at you and give your thoughts on those. Followers will start flowing your way.
- Facebook -Boost your posts – Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business’ content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a ‘boost’ button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users.
- Explore pay-per-click advertising – Google isn’t the only show in town when it comes to pay-per-click advertising.Google has the most volume when it comes to their ad network. But they’re far from the only option. Bing provides great results for businesses targeting the baby boomer generation. You can also look into Google Search Partner Networks for other opportunities for higher ROI.
- Use one sentence – Here’s a pro tip that’s extremely obvious, but often completely ignored by entrepreneurs everywhere: You should be able to explain your start-up or biz op in one sentence. That’s it. No exceptions
- Just one word?? – Get an immediate lift in email marketing revenue by reducing your subject lines to only one word. Choose that word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, your open rates will skyrocket. Do some testing to really dial it in.
- Start taking your website or blog seriously – Most online or small businesses are unaware that a website is capable of being a 24/7, lead generating sales machine. A website can generate high quality enquiries, leads and sales from interested prospective clients… so long as you do it right.
- Use inbound or ‘attraction marketing’ – not pursuit marketing – Most marketers get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or messages; they just keep on grinding away regardless. Post value, post tips, post help, and learn to pull, not push.
- Make sure you do some competitor research – It’s impossible to effectively sell or market your services unless you have studied your competitors. You need to know what offers, guarantees, prices or added value you are up against, in order to make YOUR offering the most attractive to potential clients. The key is to discover what you are up against and then BEAT THEM by adding massive value.
- Never mistake movement for progress – Or in other words, don’t spend hours and hours doing the wrong things. Make sure you are doing the right tasks and doing them correctly. If you find yourself working hard on your marketing and NOT getting the sales results you want, STOP! Re-evaluate, work smart, work to a goal, and finish what you started. If a strategy doesn’t seem to be working, tweak it and try again until it does.
- Keep hustling – and do the work! – The Internet is over-run with people selling the idea that they can automate your way to success. They offer products, programs, webinars, seminars and services, which promise shortcuts to success. But remember this, when these ‘gurus’ offer you shortcuts and overnight success, they are seldom shortcuts and hardly ever lead to success (admittedly there are a few that succeed but trust me, it is short-lived). The only ones who truly gain from these programs are the ones that convinced you to buy it!
- Utilise the power of curiosity – Every social marketing lead or new client enquiry you receive has one thing in common. They are curious. Curious about what you do, and how you are doing it. So, review your current marketing and decide whether it’s building curiosity or eroding it. If you’re not building curiosity, you’re missing out on an extremely valuable marketing opportunity.
- When you want to generate cash flow fast – find new and valuable products for your customers, rather than finding customers for your products. It’s ethical, quicker and far more profitable, and they will thank you for it as well.
- Keep your message simple – a confused mind will always reject your offer and move on. Keep your marketing as brief and clear as possible. Fewer options. Least words.
- The most powerful email marketing strategy will always be permission based – When people choose to subscribe to your list and emails your sent messages are treated very differently. Fill them with value and great content, and avoid the desire to sell or market every time.
- Avoid being a copycat – If what you are offering constantly mirrors your competition, your visibility will diminish as you blend into the crowd.
- Embrace briefness – Keep it short, succinct and to the point. Make it powerful and get your message across fast. Most marketing I see these days is way too long – cut the waffle and keep it simple.
- Never be under the misconception that you have customers or loyal subscribers – they are just ‘passing through’ unless you earn and ultimately re-earn their attention and trust.
- If all your marketing efforts or social media postings aren’t attracting leads, followers or even sales, then something is broken – Seriously. It’s costing you valuable time and money, so why are you continuing on the same path. Fix it. FAST.
- Always be honest – Be truthful, don’t fabricate results or proof. Canny visitors will see right through this and disregard you for eternity. Building an honest business will give you the longevity you desire and deserve, creating loyalty and respect in the marketplace you inhabit.
- Be miserly with your time, but not your best ideas – Share your best ideas and online traffic will start to flow. Hit your followers with golden nuggets and watch your stature soar. But you have to scale it to be effective. Why share an hour of your valuable time coaching twelve people when you can spend just one or two hours writing a great blog or post that reaches hundreds if not thousands. Time is the most valuable asset we have – use it wisely.
- Fruitful, positive marketing needs to paint a picture in the mind of any prospective client – You don’t need to depict every fact or offer you have, but needs to ‘talk’ to them directly about their needs and desires. It needs to instantly show them how you are going to assist their online efforts, what the value is TO THEM – always remember the ‘WIIFM’ philosophy (what’s in it for me). Demonstrate to them that you’re passionate, thoughtful, and ultimately rooting for them – this is key for success.
- Never concern yourself with giving away free advice and content – It just enhances your position in this saturated market. Sure, there are plenty of freebie hunters out there waiting to pounce on your invaluable titbit or giveaway, but the majority of these ‘seekers’ are just tyre kickers, the wannapreneur that will never take action anyway. But every cloud has a silver lining, because there will also be a substantial number of prospective clients that DO find your esteemed advice exceptionally valuable, that appreciate fully the effort put into your professional guidance and the value they are receiving – for free.
- Improve your online marketing with automation – Managing multiple social media platforms can be challenging, especially if you have an ever increasing data base of loyal followers. Using marketing automation to reduce the stress as much as possible so that you can focus your resources on creating quality content. You can then schedule your posts to all social media sites at one time for the day (or even week if your that organised) with programs like Buffer or Hootsuite.
Mark Hartfree is an Author, prolific
Blog writer, World Traveller and Online
Entrepreneur who divides his time between
the UK, South America & the Costa Blanca
Coastline in Spain.
His spare time is taken up between his
children and volunteering for local charities.