It’s highly unlikely that you haven’t heard of Twitter by now, and hopefully you are an active member of this Social Media phenomenon. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and officially launched later that year, in July 2006. Here are some up to date facts and figured, some of which are pretty amazing;
Twitter earned $595m in revenue in Q1 of 2016
There are 3,900 employees
There are 310M monthly active users
A total of 1.3 billion accounts have been created
Of those, 44% made an account and left before ever sending a Tweet
Only 550 million people have ever sent a Tweet
500 million people visit the site each month without logging in
29.2% of US social media users are Twitter users
80% of active users access the site via mobile
208 is the average number of followers
391 million accounts have no followers at all
Katy Perry has the most followers, with over 87m
Journalists make up 24.6% of verified accounts
83% of the world’s leaders are on Twitter
79% of accounts are held outside of the U.S.
Twitter estimates 23m of its active users are actually bots
With Twitter, people within the community post what are referred to as “tweets”.
Tweets are short messages and updates that people send out to everyone who chooses to follow them. Each time a tweet is submitted, it shows up on the public timeline, and is pushed down as other, new tweets are circulated throughout the network.
And while Twitter requires consistent activity in order to really take full advantage of its incredible resources, you can begin building a targeted list in little time, while generating a massive “following” of those who are interested in receiving your updates.
Within the twitter community, people who choose to add you as a contact are referred to as “followers”, and similar to a mailing list, each follower can be considered a “lead”.
This is yet another way that growing a twitter following is similar to building an effective mailing list.
Each follower you receive should be interested in the niche market you are catering to, so building massive following bases isn’t the way to go surprisingly enough, because unlike some of the other Social Networks, Twitter is not a ‘numbers game’.
Instead, you want to build QUALITY lists of followers that are genuinely interested in your broadcasts and likely to respond to your offers and messages.
Think about twitter in a similar way as you would when building a mailing list or newsletter base.
If you have 100 targeted leads who have decided to subscribe to your e-zine and actively respond to your offers, and on another list you have 1,000 leads who are not genuinely interested in what you are offering, which list do you believe would produce the best results or will be easier to monetize?
Quality wins over quantity every time.
So, how can you begin to take advantage of the twitter phenomenon and grow a targeted following of loyal readers, and buyers?
It all begins with setting up targeted twitter accounts that are designed to build brand awareness and truly connect with your target audience. And in this series of blog posts, that is exactly what we are going to show you, tweaking your accounts, building a loyal following, automating your marketing and a whole lot more….
Mark Hartfree is an Author, prolific
Blog writer, World Traveller and Online
Entrepreneur who divides his time between
the UK, South America & the Costa Blanca
Coastline in Spain.
His spare time is taken up between his
children and volunteering for local charities.